Limits of Willpower

I’ve rejected these theories in an effort to keep my science pure and free from those things that are too “fuzzy” to prove. After further research however, I’ve had to allow myself to believe that there is an effect on our observable and measurable behavior given what we ask our brains to do in a day.

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RPM + Resistance= Sweat x 10

Weight management and maintaining a healthy lifestyle contain some of the most difficult behavioral problems to solve because the behaviors that are need are hard- really hard- and the consequences that maintain these difficult behaviors are incredibly delayed and occur in very small increments.

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TBT Customer Feedback

Customers don't HAVE to do anything. Their behaviors are entirely up to them and anything you ask of them is COMPLETELY optional. So, it will take effort, a solid understanding of human behavior and a willingness to get creative.

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Everyday Experiment: Wine Tasting

I realize that this sounds like common sense stuff but ya know what? People don’t do it....The reason we want our leaders to get this stuff is for this very reason. We don’t want to be thought of as lazy, rude or stupid. We just want our boss to set up our environment in such a way that we can’t help but be successful.

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